From November 5th to November 10th, the 7th China International Import Expo (CIIE) was held in Shanghai. As the world's first import-themed national exhibition, the Fair attracted the participation of many famous brands in the field of ophthalmology at home and abroad, such as Zeiss, Dr. Sun Yat-sen, Aier Ophthalmology, etc. The European eye health expert brand brieye made its debut at the Fair, bringing its products and services to Shanghai for the first time. European eye health expert brand brieye made its debut at the Fair with its full life cycle eye health series products, attracting the attention of many exhibitors.

  At its booth at the Fair, brieye showcased a full range of its brand's all-age eye care product line. These products include lutein dietary supplements, eye and nose probiotics, eyelid cleansing wipes, eye drops, steam hot compress eye masks and eye lamps. The products are all carefully developed and scientifically proportioned to meet the eye health needs of people of different ages by virtue of precise nutritional supplementation, bringing safer and more effective eye health protection to consumers.

  For the first time to participate in the Fair, brieye Norway CEO Dr. Klaus Neumann said that the Fair has great international influence, and it is an honor for the brand to participate. This is not only an opportunity to show the strength of the brand, but also an important opportunity to expand the domestic and international markets and enhance brand awareness. brieye is looking forward to working hand in hand with our global partners to promote the development of the eye health field, and to contribute more to the cause of eye health for mankind.

  It is understood that brieye is a European eye health expert brand, since its inception in 1987, so far has a history of 40 years, always adhering to the “scientific innovation, safety and effectiveness” of the product concept, for tens of millions of users around the world to provide “one-stop” eye solutions. brieye has set up R & D centers and production bases in Italy, Norway, Australia, New Zealand and other countries. brieye has set up R&D centers and production bases in Italy, Norway, Australia, New Zealand and other countries. brieye has set up R&D centers and production bases in Italy, Norway, Australia, New Zealand and other countries. brieye has gathered the world's top authoritative ophthalmologists to form an advisory group, these experts have deep attainments and rich experience in the field of eye health, which provides strong support for the development of brieye's products. At the same time, brieye also maintains close cooperation with internationally renowned universities and experimental research institutions to jointly promote the development of eye health science.

  Since entering the Chinese market, brieye has demonstrated its extraordinary brand strength with its unique vision and far-reaching strategic layout. In order to meet the eye health needs of Asian consumers, brieye has especially hired the nation's top ophthalmologist, Prof. Ge Jian, former director of Zhongshan Ophthalmic Hospital, to serve as the chief scientist of brieye China Eye Health Research Institute. The first clinical study on the prevention and control of myopia in children through dietary supplements was conducted in China. This new model of medical research co-creation not only promotes academic exchanges and technological innovation in the field of eye health, but also provides more professional and scientific eye health solutions for Asians and brings safer and more effective eye health products to consumers.

  The participation in the Fair not only highlights brieye's great attention to the Chinese market and far-reaching layout, but also reflects its commitment to stimulate the momentum of global cooperation, and jointly promote the sustainable development of the eye health industry and iteration of its firm determination. In the future, brieye will continue to adhere to the product concept of “scientific innovation, safety and effectiveness” to bring safer, more effective and better quality eye health products to consumers around the world, and contribute more to the cause of human eye health.